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So what’s the difference between promoting your website and
a brick and mortar retail store? That’s a common question
asked by new internet marketers. It turns out that there are not
any differences. Why? Every business whether purely online or brick
and mortar both need internet marketing and traditional marketing.
The question then becomes, is there a different between these two
marketing strategies. Yes, even though all businesses need both
internet marketing and traditional marketing there are differences
between them. Internet marketing can reach a larger market and cost
much less then traditional marketing.
Are you starting out and don't know how to effectively promote
your website or brick and mortal business? Where do you begin? For
those of you that have very deep pockets you can start by advertising
in your local newspapers, or television and radio advertising. Most
start-ups do not have deep pockets to do this kind of advertising.
So what method do you use to advertise and drive traffic cost effectively
to your business? Take a look at these ten cost effective tips to
promote your business .
Word of mouth marketing is both cost effective and efficient.
Join social media websites and develop relationships with other
members. Tell your friends and family about your website. The
average person has about 250 people they would invite to their
wedding. Let them know what you’re doing and so that they
can refer those 250 people to you.
Sign up for a leads service that will refer leads to your site.
This will be a nominal expense in relation to the leads if you
use the right service.
Post your helpful opinions on forum web sites. This will add credibility
to you as an expert and refer people back to your site.
Send out your own newsletter in order to get new customers and
to get repeat business from current customers. You can also place
ads in newsletters that have the same target market as you. Both
of these methods are very effective.
Google Adwords is another way to reach your potential clients.
Google adwords allows you to promote your website anytime someone
searches for the words or phrases you have selected.
Another effective method is to make promotional handouts that
can be passed out to those you meet. You can also use online discount
coupons. Of course this must direct people to your website.
Place online classifieds. You can put together a very cost effective
campaign using online classifieds that are less costly then newspapers
and can reach a global target market.
Write and publish articles just like this one that show your expertise
and direct clients back to your website.
Start your own blog. Your own blog allows you to ad more pages
of content that refers potential clients back and forth from your
website to the blog and vise versa and shows your expertise in
your industry.
Write, have written for you or find an eBook you can brand. The
eBook should refer and link to your website throughout the book.
This not only shows you to be an authority but also where they
can learn more. Advertise your FREE eBook and give it away. Your
ebook can be used to increase your newsletter opt-in list.
There you have ten ways to promote your website. It’s like
advertising a garage sale with yard signs all over the world with
internet advertising. It’s like putting signs all down the
interstate that directs people to which exit they need to visit
you. According to www.internetworldstats.com
the US population currently is 301,139,947 and 90% that's 215,088,545
of the population in the US use the internet. The potential is endless.
Go get your share of internet customers.
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